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Shahid Kapoor On Kantara’s Win: Good Content Will Always Work

2 min read
Shahid Kapoor

Shahid Kapoor

Bollywood actor Shahid Kapoor, who is now gearing up for his OTT debut with ‘Farzi,’ has spoken about the future of cinema, what functions for the audience, Kantara’s win, and a lot more in a new interview. The actor furnished the recent instance of the breakout hit of ‘Kantara’ and said that good content will still work.

Speaking about the Kannada movie, written and directed by its lead actor Rishab Shetty, Shahid told IANS, “How would you judge a film like ‘Kantara,’ man? It was not a spectacle when it was released. Of course, it is a spectacle to watch but it was the audience that made that film what it has become now.”

Delving deeper, he stated, “It’s more about how cinematic experience a film could provide. I agree that there is a clear demarcation between different content pieces but I don’t see this as a change in trend. I just feel that multiple things have happened in the last three years and the differentiation is what I want to watch at home and what I am willing to watch in the theatres.”

Further sharing his observation and insights, he expressed, “One thing that I have observed in the audience is that they are not willing to pay their hard-earned money for mediocre content. Unless your content is good, it has a certain scale, it has a certain entertainment quotient, it won’t work. The audience wants to watch good content. They are willing to walk into the theatres but you have to bring your A-game to the table.”

Changing the course of the conversation, the actor added, “Another thing is that the pandemic was very challenging for the entire fraternity because we work under certain conditions, this is a collaborative medium and there is a certain way of working. For instance, for ‘Farzi’, we hardly met before the shoot, we were constantly on Zoom calls trying to brainstorm from the confines of our homes staying as much safe as we could.”

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