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ITC Engage Goes Beyond the Binary Launches its First Ever Gender-Free Fragrance, One Soul

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ITC engage

ITC engage

#ITC Engage, one of India’s leading fragrance brands, introduces its first gender-free fragrance. With the launch of this one-of-a-kind, gender-free fragrance, the brand aims to surpass gender boundaries to celebrate inclusive grooming.

Encouraged by the blue skies and open spaces, One Soul matches an individual’s free soul sensibilities and has notes with masculine and feminine elements. Engage expands its original premium Eau de Parfum fragrance range with four new fragrances. It offers bright and energizing day perfumes and romantic night fragrances, a perfect combination of light aromas with woody, vanilla, and rose notes for a fresh and long-lasting fragrance appeal. One Soul is a distinctive part of this new Engage Eau De Parfum range. Commenting on the launch, Mr. Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC Limited, said, “Since its inception, ITC Engage has continuously pushed boundaries to redefine the fragrance and grooming category. This new range of Engage Eau de Parfum introduces nuances in grooming with specially designed fragrances for occasion-based wear for day and night. With One Soul, ITC Engage takes a step forward to make grooming more inclusive and transcends traditional gender norms to introduce its first gender-free fragrance. With the launch of this range, we endeavor to bring fragrances of international quality and standards to consumers at Indian prices.”

Crafting safe, skin, IFRA-compliant fragrances with superior quality and better retentivity. Engage ensures that consumers enjoy the art of perfumery with confidence and style.
The new Engage Eau de Parfum range, including One Soul, is available on Amazon, Nykaa, ITC E-store, Flipkart, Purplle, and leading offline stores at an MRP of INR 599/- for 100ml.

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