As technologies thriving through sports, floating tennis court is introduces in Australia’s great barrier Reef. Adidas and environment organization Parley collaborated to bring awareness on ocean pollution and protection of the ocean. They decided to run campaign in a float court made of recycled plastics. An Adidas spokesperson mentioned: “The new Adidas tennis apparel collection, that will be worn by players during the Australian Open in Melbourne, has been inspired by the beauty of the Great Barrier Reef and consists of products from one of our sustainability innovators, Made with Parley Ocean Plastic.”
Adidas officials further commented, “We’re committed to help end plastic waste and, by 2024, we’ll replace virgin polyester in our products with recycled polyester wherever possible,” said Shannon Morgan, Pacific senior director of brand at Adidas.
“To achieve these goals, we foster open-source partnerships and put a high value on collaboration over the competition to create sustainable solutions that go beyond our own business and influence.”