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Color Psychology: Does It Affect How You Feel?

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Color Psychology

Color Psychology

Do yellow rooms make you uneasy? Do you feel at ease and peaceful when you see the color blue? Artists and interior designers have long thought of color to significantly impact moods, sentiments, and emotions. Pablo Picasso famously said, “Colors, like features, follow the fluctuations of the emotions.”

Color may be used to convey action, affect mood, and even affect physiological responses. It is a potent communication tool. Physiological effects, such as elevated blood pressure, accelerated metabolism, and eyestrain, have been linked to specific colors. This article explains color psychology and how it influences the mind and body. Research on the impact of color and potential psychological responses is also included.

Color Psychology: What Is It?

Color psychology studies how various hues impact emotions and behavior in people. It looks at how color can affect how we feel, and how things like age and culture influence our reactions to color. 

Origin Of Color Psychology

Although the study of color psychology as a science is still in its infancy, the nature and effects of color have long piqued people’s attention. Ancient cultures frequently employed paints to cure various ailments and affect emotions. They contributed to a variety of spiritual practices as well.

Sir Isaac Newton, an English scientist, discovered in 1666 that all colors are discernible when pure white light passes through a prism. Newton also found that each color is made up of a single wavelength and cannot be separated further into other colors.

Additional tests showed that light could be blended to create different colors. Orange, for instance, is produced when the red and yellow light is combined. When specific colors are combined, such as green and magenta, they cancel each other out and have white light.

Color’s Psychological Effects

Why does color have such a strong influence on our lives? How might it impact our bodies and minds? Though color perceptions are personal, some color effects have universal significance.

Warm colors include red, orange, and yellow in the red region of the color spectrum. These warm hues arouse a range of sensations, from warmth and comfort to rage and hatred.

Cool hues include blue, purple, and green on the blue end of the color wheel. Although they are frequently thought of as being calming, these hues can also evoke melancholy or indifference.

Color Psychology
Color Psychology as Therapy

Chromotherapy, or the use of colors to heal, was used by many prehistoric societies, including the Egyptians and the Chinese. Light treatment or colorology are additional names for chromotherapy.

Today, colorology is still employed as a complementary or holistic therapy. In this procedure:

–Red is utilized to energize the body and mind and to promote blood flow.

–Yellow is said to energize the nervous system and detoxify the body.

–Orange is utilized to boost energy levels and treat the lungs.

–Blue is said to relieve pain and calm diseases.

–Shades of indigo are said to help with skin issues.

While additional research is required, a study from 2020 revealed that chromotherapy might be a valuable method for treating intense care unit nurses’ emotions of compassion fatigue and post-traumatic stress.

Recent Studies on Color Psychology

Most psychologists are skeptical about color therapy and note that the claimed benefits of color are frequently greatly exaggerated. Additionally, different cultures assign distinct meanings to colors.

The impacts of color may only temporarily influence mood, though. Although entering a blue room could initially make you feel peaceful, the effect quickly disappears.

However, a current study has discovered that color can have a surprising range of effects on humans.

Red tablets are thought to have more stimulant qualities, whereas gray-colored pills are connected with better pain alleviation. 

According to experts, red makes people react more quickly and forcefully, which may be advantageous during sporting activities.

Players wearing black uniforms are more likely penalized during competitive sporting activities.

Is Still a Need for More Research

Color psychology is becoming more popular, although many unresolved issues remain. How do racial affiliations form? How much impact do these linkages have on conduct in the real world?

Can color be used to improve workplace safety or worker productivity? What hues influence how people behave as consumers? Do certain personality types favor particular shades over others? We may soon learn more about the effects of color on the human psyche as academics continue to look into these issues.

Zena O’Connor, a professor in the University of Sydney’s Department of Architecture, Design, and Planning, advises people to be skeptical of many of the assertions regarding the psychology of color.

Color Can Influence Performance

Studies have also revealed that the performance of an object may be affected by its hue. While seeing red ink on a graded test is never pleasant, one study showed that seeing red before taking an exam decreased test performance.

Even though red is frequently portrayed as ominous, provocative, or stimulating, past research on its effects has been primarily contradictory. However, the study discovered that exposing children to red before a test has been demonstrated to affect test performance negatively.

In the first of the study’s six studies, 71 college students from the United States were given a participant number that was either red, green, or black before performing a five-minute test.

A Word From Verywell

Information may be conveyed by color, it can evoke specific emotions, and it can even have an impact on people’s decisions. The things that individuals choose to buy, the clothes they wear, and how they decorate their surroundings are all influenced by their preferences for colors.

People frequently choose products whose hues arouse particular emotions or moods, such as selecting a car’s color to appear sporty, modern, svelte, or reliable. Room colors can also be used to produce a certain mood, such as painting a bedroom a gentle green.

So what’s the final word? According to experts, while color can impact how we feel and behave, these impacts vary depending on a person’s personality, culture, and environment. To comprehend color psychology better, further academic study is required.

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