Bing: Microsoft Inches Closer To Google; AI Helps Register 100 Million Daily Active Users

Microsoft’s search engine Bing surpassed 100 million daily active users a month after the launch of its chatbot AI. Yusuf Mehdi, Microsoft’s vice president of modern life, search, and devices, acknowledged that Bing remains a small player in the search engine market but highlighted the progress Bing’s AI chatbot has made since it was first introduced. The release of Bing’s next-gen version has boosted new users, with a third of its daily active users new to the site.

“We see this appeal of the new Bing as a validation of our view that search is due for a reinvention and of the unique value proposition of combining Search + Answers + Chat + Creation in one experience,” Mehdi said. Microsoft has reported high engagement, with more people conducting searches on Bing. The company credits this success to developing the edge app and introducing the Promethean AI model, which leads to more relevant search results. It has seen a significant increase in Bing’s chat AI. On this Basis, Microsoft sees three chats per session, with more than 45 million chats from the launch of the new Bing.

Microsoft competes with Google. The introduction of Bing’s AI chatbot on mobile has been particularly successful, leading to a six-fold increase in daily active users. Google announced plans to launch its own chatbot, Bard, and launched it last month. However, Bard’s unofficial debut was misinformation. Google is working to improve its chatbot responses before they become available. While Bing still has a long way to go to catch up with Google’s search algorithm, the recent daily active users are a promising sign for the Microsoft search engine.

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