According to an anonymous tip and a story, Adidas AG announced on Thursday that it is looking into claims that Kanye West acted inappropriately. In meetings with Adidas personnel, the rapper reportedly played and discussed pornography, according to earlier reports. Additionally, he is charged with displaying a private photo of his ex-wife Kim Kardashian at a job interview.
Adidas executives were fully aware of his behavior, the company claimed in a statement from former members of the team involved in “Yeezy,” but they chose to ignore it and turn off their moral compass.
“It is currently not clear whether the accusations made in an anonymous letter are true,” Adidas said in a statement. “However, we take these allegations very seriously and have taken the decision to launch an independent investigation of the matter immediately to address the allegations.”
The rapper employed mind games and intimidation to control the employees, according to a Rolling Stone piece that quoted unnamed former employees, and his acts were frequently directed at women. The report also included passages from an open letter that some former workers wrote to the shoe company because they were tired of Ye’s treatment of them. The open letter included descriptions of what former staff employees said West had done to them. The former Yeezy staff members requested Adidas to address “the poisonous and chaotic environment that Kanye West had created” in the letter.
The 45-year-old musician would frequently show staff members porn on his phone or computer, according to numerous former employees who remembered his preoccupation with porn. The story also claimed that Ye once exposed staff members and even a potential employee to private images and videos of his ex-wife, Kim Kardashian. The most recent Rolling Stones exposé also included allegations of the rapper insulting or mistreating employees. Following a string of anti-Semitic comments by the celebrity last month, Adidas ended its lucrative partnership with West. The business at the time referred to his remarks as “unacceptable, vile, and deadly.”
The move hit the sports retailer with a severe financial hit, and it predicted that it would cause a 50% reduction in net profits by 2022. Adidas stated in its most recent statement, which was made public on Thursday, that it has been and is still “actively involved in dialogues with our workers regarding the events that lead to our decision to stop the partnership.” We are working through the specifics of the termination, but they have our full support during this time.
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