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Adidas Reviews Partnership When Kanye West Publicly Criticises Company

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Adidas

Adidas

Following #Kanye West’s controversy-sparking appearance at #Paris Fashion Week wearing a “White Lives Matter” T-shirt, German sportswear company Adidas put its collaboration with the US rapper under review on Friday. In a statement, the business said, We have decided to put the cooperation under review. The T-shirt that the artist now known as  displayed as part of his collection earlier this week in Paris drew harsh criticism. When asked why he wore it, he responded, “I do certain things from a feeling, I like, just channel the energy, it just seems right,” in a News interview on Thursday.

In recent weeks, West has also criticised Adidas for the way the business had handled his items. Adidas was accused by rapper Kanye West of planning marketing events and bringing back vintage designs without his consent in an Instagram comment that was cited by US media sources. The rapper had a long-standing relationship with Nike before severing ties in 2013. He then lent Adidas his name as they launched the first Yeezy shoe together in 2015, a deal that helped him become a billionaire. In its statement, the business said its cooperation with the rapper had been “one of the most successful collaborations in our industry’s history,” but made no mention of the T-shirt dispute.

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